Dr. Martens – Bath, UK
Always one step ahead of the rest!
For over 70 years Dr. Martens has been producing some of the most recognisable and iconic footwear in Europe.
Popular with the music movements of the past 50 years and youth sub cultures. Dr. Martens footwear is instantly identified and known for its quality and unchanged designs.#
Over the past decade, Dr.Martens dedicated outlets have grown year on year, and this terrific case study of Dr.Martens Bath delves into the urban look which is suiting to the style and theme of the brand.
Design
We all know that first impressions are paramount. Shops need to make an impact, the exterior design of this shop front sets expectation before you even enter.
The designers have used subtle and brick colourings to target their customers with a glimpse of what is inside.
Dr. Martens is a store that specializes in a specific and popular style of footwear. The internal design elements that have been structured around these products convey the spirit of the store’s inventory.
Simple black and industrial shelving is mounted with an array of fixed brackets allowing the product to shine against a continuous back drop of real clay brick slips.
Fantastically retro and urban, Olde Bayswater brick slips create a rugged and realistic ambiance for the retailers customers.
The designers took great care in exhibiting a whole range of installation and post installation methods, making the brick slips seem uniquely theirs.
This is a store that has been designed by someone who really does take the product and the clientele to the very core of their theme. All in all consumers unfamiliar with the retailer get an immediate impression of what the store has to offer.
Product
The Olde Bayswater has always been a great brick slip for using within a retail outlet. Its colours and textures bring out the surrounding design.
Rapid setting tile adhesive has been used throughout. This type of wall tile adhesive is often required for large installations and is often specified from the design board.
All areas of this design have been brick pointed using our gun injected mortar.
Installers use gun injected mortar as opposed to traditional methods to save on time and it also helps to keep the brickwork clean from any cement splashing that can happen during installation.
Result
Designing a retail interior in the 21st century requires a great effort. In order for Dr. Martens to be more successful and thrive in today’s digital era they have really pulled out all the stops for their new Bath store.
The installation tells their brand’s story and has created an immersive experience, the designers have put together head-turning product displays and utilised our brick slip products to great enactment.
When it comes to retail, the winners always expand all ways and Dr. Marten are certainly doing that.
(Larger images are available to the right side of this page)
Project Details
- Client: Dr Martens
- Location: Bath
- Product(s): Olde Bayswater Blend
- Project Completion: 2019
- Categories: Commercial Projects, Internal Application, Olde Bayswater Blend Projects, Shop Projects
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